Halloween 2026 already has its viral celebrity costume, and it arrived with a prosthetic chin and a bedazzled chain. On October 21, North West debuted her Halloween look on TikTok: a full transformation into Natalie Nunn, the reality-TV star behind the Baddies franchise. The costume — exaggerated chin prosthetic, heavy glam makeup, and one of Nunn's famous bedazzled "Baddie" chains — blew up within hours, and Nunn herself responded online, promising to send North her own baddie chain in time for Halloween.
The same week, Kim Kardashian added a second twist to the story by dressing as North herself, turning it into a family-wide pop-culture moment. If you want in on the most talked-about costume of the season, here is how to recreate every piece — affordably, and respectfully.
The pieces that make the costume
The look works because every element is recognizable and meme-worthy on its own. Nail these and people will clock the costume instantly:
- The prosthetic chin. This is the centerpiece. Nunn's chin is one of reality TV's most meme-ified features, and North committed with an exaggerated chin piece. A chin prosthetic from a Halloween or special-effects shop is the closest match; in a pinch, theatrical nose-and-chin putty or even well-blended liquid latex shapes can sell the silhouette.
- The bedazzled "Baddie" chain. A chunky Cuban-link chain, gold-toned, covered in rhinestones. Thrift-store costume jewelry or a cheap statement chain from a party store gets you 90% of the way there — the sparkle does the talking.
- The full-glam makeup. Heavy contour, dramatic winged liner, long lashes, and a bold lip. This is the "baddie" beauty signature, and it is what makes the costume read as Natalie Nunn rather than just "reality TV star."
- Long, sleek hair. Center-parted, long straight extensions or a wig. Dark brown to black is the sweet spot.
- The attitude. Confident poses, side-by-side TikTok clips, and a comedic delivery. North's performance is half the costume — she committed to the bit, and the internet noticed.
The glam makeup breakdown
The baddie glam is doing a lot of heavy lifting here, so it is worth getting right. You do not need expensive products — drugstore staples work for a one-night costume:
1. Contour hard. This is not a subtle makeup look. Use a cream contour stick or palette to carve cheekbones, sharpen the jaw, and slim the nose. Blend, but leave the structure visible — this look is supposed to be dramatic.
2. Bake under the eyes. A heavy dusting of translucent powder under the eyes and on the chin (the "bright undereye" is a baddie staple) locks everything in and photographs beautifully.
3. Wings and lashes. Winged liquid liner plus a full strip lash. If you struggle with liner, a beginner-friendly Halloween makeup routine will get you started — this costume is a great excuse to practice.
4. Bold nude lip. Overline slightly, go a shade or two deeper than your natural lip color, and finish with gloss.
5. Brows on fleek, literally. Defined, filled brows frame the whole look. A brow pencil plus a clear gel keeps them in place through the night.
DIY vs. store-bought: the budget breakdown
| Costume piece | DIY / budget version | Store-bought upgrade | Approx. cost |
|---|---|---|---|
| Chin prosthetic | Theatrical putty or latex, sculpted by hand | Pre-made chin prosthetic from a costume shop | $5–$20 |
| Baddie chain | Thrifted gold chain + stick-on rhinestones | Rhinestone Cuban-link chain (costume jewelry) | $8–$25 |
| Glam makeup | Products you already own + one cream contour | New contour palette + strip lashes | $10–$30 |
| Hair | Your own hair, flat-ironed and center-parted | Long straight wig, dark brown/black | $15–$35 |
| Outfit base | Black fitted top + high-waisted jeans | Matching two-piece set | $0–$30 |
You can assemble a convincing version for under $40 with mostly closet items and one trip to a party store. The chain and the chin are the two pieces worth spending on — they are the most recognizable elements.
Wearing it well: styling tips
- Hair and makeup first, outfit second. This costume is 80% face. Get the glam and the chin right, and almost any all-black outfit completes it.
- The chain goes over everything. Layer it outside the outfit, high on the chest, so it catches light in photos. That sparkle is what people will photograph.
- Pose like you mean it. The TikTok side-by-side pose — chin up, hand on hip, deadpan stare — is part of the joke. Commit and the costume lands twice as hard.
- Pair up for extra laughs. One person as Natalie Nunn, one as North West as Natalie Nunn. The meta-layer is the funniest version of this costume.
- Skip the prosthetic if it is uncomfortable. A heavy glam look plus the chain and the hair still reads clearly as the costume. Comfort beats accuracy at a four-hour party.
Keep it respectful
This is a costume of a real person, so keep the impression playful, not mean. North's own version worked because it was clearly a tribute — she performed it with humor and Nunn loved it. Steer clear of anything that mocks someone's appearance rather than celebrates the look. The chin piece is the costume's most recognizable prop, but wear it with the same comedic, affectionate energy the original had.
Why this is the costume of 2026
Every year has one costume that captures the moment — last year's breakout was KPop Demon Hunters' Rumi, the year before was Beetlejuice. The North-as-Nunn look hits every box: it is instantly recognizable from a thumbnail, it is DIY-able on a budget, it has a built-in performance element for TikTok, and it came with a genuine celebrity co-sign from Nunn herself. If you are still costume-shopping in the final week before Halloween, this is the safest viral pick of the season.
How we choose
We track which costumes are actually breaking out — trending searches, social-media traction, and real celebrity moments — not just what costume shops want to sell you. Every recommendation here is judged on recognizability, DIY feasibility, and budget: the best Halloween costume is one you can actually assemble in a week without spending a fortune. No sponsored placements, no paid rankings, and no affiliate links — just honest costume advice.
